Most editors or social media influencers would agree that one of the best parts of our jobs is receiving the fun, creative PR mailer boxes at our door (or in pre-COVID times, at our office’s mailroom). I’ve received some incredibly thoughtful mailers while working in this industry. But I’ve also opened some PR boxes that […]

If you read last week’s blog post titled, “The Future of Post-Pandemic Beauty Events, According to Publicists,” you probably already know how excited many publicists and beauty brands are to get back to post-COVID events. While I’m over here having major post-pandemic anxiety about it all. I’ve started to receive a couple of in-person press […]

I’m not going to lie, I was really hesitant to move back to New York City after being in Boston for two years. Believe it or not, my apprehension had nothing to do with the sheer amount of trash in this city, nor was it about the blaring ambulances, fire trucks, or asshole cab drivers […]

I originally compiled this piece to help fellow freelance writers increase their revenue, build better relationships with editors, or even get their foot in the door if they’re just starting out. What I wasn’t expecting was how much I would actually learn myself! Did I write this piece to help out my freelance colleagues, or […]

Whether you’re a new writer trying to build stronger relationships with PR, or a seasoned editor looking for more fun packages and swag in the mail (because don’t we all want those?), here are 31 things publicists wish editors and writers knew about event invites, honest feedback, the importance of social media, and so much […]

Being a publicist is fucking hard. Dealing with demanding and unreasonable clients sucks. Trying to build relationships with editors and writers is difficult. And I can imagine that some stuck-up, entitled editors and writers are a pain to work with, too. PR requires a hard shell and really good relationship-building skills. And I don’t think […]